|Last modified: 20-12-2013|
marketing incorporates everything about understanding markets (both yours and the ones you have not yet made yours), bringing your product/service to a market, and even developing new markets.
marketing is about producing what you can sell, rather than just selling what you can produce.
The foundation of all good marketing is to know your market. That means your customers.
The customer is always right, provided that they are the right customer.